The products were modelled three-dimensionally to the millimetre on the basis of technical drawings. Particular attention was paid to detail accuracy, realistic materiality and correct proportions. For the consistent presentation of all models, Convario developed a reusable, high-quality scene with defined lighting and a fixed camera perspective. This creates a uniform visual identity across the entire product range. Through realistic texturing, material simulation and optimised render settings, the visualisations achieve a high degree of photorealism. Surfaces, cut edges and light reflections were worked out so that the results are barely distinguishable from real product photography. The renderings are output in a media-appropriate manner – from high-resolution print formats for catalogues to performant web versions for online presences.

With the introduction of the 3D rendering workflow, KOWA was largely able to replace classic product photography. New models can be visualised more quickly, product changes can be updated easily and the entire product range can be presented consistently. The high-quality, photorealistic presentation improves brand perception and supports customer decision-making through clear comparability of models. The project demonstrates how manufacturers can reduce time, costs and organisational overhead through digital product visualisation – while simultaneously achieving higher visual quality.