Sauerland Spielgeräte
3D Product Configurator for Complex Play Landscapes.
For Sauerland Spielgeräte GmbH, Convario developed a web-based 3D playground configurator for the intuitive planning of sophisticated play landscapes.
Initial Situation
Planning individual play landscapes is technically demanding and consultation-intensive. Different modules must be combined to standard, spatially positioned correctly and economically calculated.
Previously, project planning was largely manual – with considerable coordination effort between sales, planning and the customer. Variants had to be visualised, combinations checked and prices calculated separately.
- What was needed was a digital planning tool that:
- automates the mapping of complex product logic
- accelerates sales processes
- reduces sources of error
- makes projects emotionally tangible
Objective.
The goal was the development of a web-based 3D product configurator as a central sales and planning tool.
The solution should:
The solution should:
- make complex play landscapes intuitively configurable
- take DIN-relevant parameters into account
- automatically check combination rules
- calculate prices and quantities in real time
- enable various export formats for quotes and further processing
- be independently maintainable via an integrated content management system
The focus was on a bespoke software solution that is both technically precise and emotionally compelling.
Implementation
Convario designed and developed a bespoke 3D web application with rule-based configuration logic.
Core components of the solution:
- Individual Anchor Point Logic
To ensure technically plausible combinations, a multi-level rule and anchor point architecture was developed. This automatically controls permitted connections and prevents erroneous configurations. - Real-Time Calculation
Prices, quantities, areas and safety-relevant parameters are calculated dynamically during configuration. - Interactive 3D Visualisation
Photorealistic 3D models, modelled landscapes and realistic scenarios enable an emotional product presentation directly in the browser – without any additional software installation. - Content Management System
A powerful CMS allows the customer to independently maintain modules, prices and content. Implementation was carried out agile according to Scrum with iterative releases, prototyping phases and close coordination with product management and sales.
Result
With the 3D playground configurator, Sauerland Spielgeräte now has a digital sales instrument that combines complex project planning, visual presentation and commercial calculation in one system.
Planning processes have been significantly accelerated, consultation effort reduced and variants can be visualised in real time. At the same time, the rule-based logic ensures that only technically and normatively permissible combinations are created.
The project demonstrates how bespoke 3D configurator software makes complex products digitally tangible and sustainably optimises sales processes.
for companies with products requiring explanation or variant-rich systems. The focus lies on:
- Development of individual product configurators
- Web-based 3D visualisation
- Rule-based configuration logic
- Real-time calculation
- Integration into existing system landscapes When standard solutions cannot adequately map product logic, bespoke software development creates a clear competitive advantage.
Contact us now
Are you looking to realise a web-based product configurator or an interactive 3D planning tool for your business? We advise you on architecture, rule logic, visualisation and the scalability of your bespoke solution.