3D Configurators for Complex Products.
We develop custom 3D product configurators – as a standalone software solution or integrated into Shopware, Shopify and existing system landscapes.
- For highly variable and modular products
- With robust pricing logic and CPQ functionality
- Seamlessly connected to ERP, PIM and e-commerce
Which Architecture Fits Your Product?
Not every project requires a standalone platform.
Not every project can be cleanly mapped with a shop plugin.
Not every project can be cleanly mapped with a shop plugin.
The decisive factors are:
- Complexity of the product logic
- Depth of price calculation (CPQ)
- Number of variants
- Integration requirements (ERP, PIM, CRM)
- Scaling strategy
On this basis, we define the appropriate architecture:
Playground Configurator.
Sauerland Spielgeräte GmbHFor Sauerland Spielgeräte we developed a web-based 3D product configurator for planning complex play landscapes.
1. Custom Configurator Software
Standalone, API-based systems with full control over:
- Rule set
- Data model
- Performance
- Interfaces
- Scalability
Suitable for complex or long-term strategic solutions.
2. Shop Plugins & Extensions
Bespoke plugins for:
- Shopware
- Shopify
- Headless commerce architectures
Cleanly developed, maintainable, extensible – no quick fixes.
A professionally developed product configurator acts on multiple levels:
- Faster quote creation in B2B
- Higher conversion in e-commerce
- Reduced misconfigurations
- Fewer manual coordination rounds
- Clear data basis for production and logistics
The investment pays off not through the "3D effect" –
but through structured sales and controlled variant logic.
Technical Implementation
Depending on the scenario, we realise:
- Standalone configurator platforms
- Headless architectures with shop integration
- External configurator services via API
- CPQ modules with price and quote logic
- Embedded solutions within existing systems
Desk Configurator.
Sauter GmbHFor the Ikula brand by Sauter GmbH, we created a 3D product configurator with direct integration into a B2B online shop.
Our systems are modularly built and integrate with:
- ERP
- PIM
- CRM
- E-commerce
- Production or logistics systems
Frontend, business logic and interfaces are clearly separated –
for long-term maintainability and extensibility.
FAQ
Our projects typically range from EUR 15,000 for lean plugin solutions to EUR 120,000 for complex custom systems with ERP integration. The exact cost depends on product complexity, integration depth, and architecture choice.
Yes. Most projects are delivered at a fixed price because planning reliability is critical. This is based on a solid requirements phase and interactive prototyping upfront, so scope is clear before pricing. For teams that prefer agility, we also offer 2-4 week sprint cycles.
Typical implementation time is between 3 and 12 months. The biggest factor is the availability of usable 3D data. In practice, the most demanding part is the interaction concept, so we invest in interactive browser-based prototypes early.
A configurator pays off when quote creation consumes too much time, requires specialized expertise, or causes costly handovers. The more expert knowledge is currently processed manually, the faster the investment amortizes.
No. Many projects start without finished 3D models. We assess what is available, from CAD files to physical products, and define the right path. If required, we create the 3D models ourselves, including scan-based workflows.
A plugin works well for straightforward products with limited variants and simple logic. As soon as extensive rule sets, plausibility checks, or deep integrations are required, a custom configurator is the better option.
Yes. For complex B2B products this is often essential. We implement API-based integrations tailored to existing system landscapes, including custom ERP and PIM environments without standard interfaces.
Yes. We have already implemented AI-driven workflows, for example generating high-quality quote cover sheets from completed configurations. We are also working on text-to-configuration approaches where users describe the product in natural language.
Yes. We have delivered AR solutions where configured products can be placed true-to-scale in real environments on iOS and Android, including planning-relevant views derived directly from the configuration.
Architecture instead of compromise solutions
Are you planning a custom 3D product configurator – as a standalone software solution or integrated into Shopware, Shopify or your existing system landscape?
We analyse your product logic, evaluate the appropriate architecture and develop a solution that is technically robust and economically sound.