3D Configurators for Complex Products.
We develop custom 3D product configurators – as a standalone software solution or integrated into Shopware, Shopify and existing system landscapes.
- For highly variable and modular products
- With robust pricing logic and CPQ functionality
- Seamlessly connected to ERP, PIM and e-commerce
Which Architecture Fits Your Product?
Not every project requires a standalone platform.
Not every project can be cleanly mapped with a shop plugin.
Not every project can be cleanly mapped with a shop plugin.
The decisive factors are:
- Complexity of the product logic
- Depth of price calculation (CPQ)
- Number of variants
- Integration requirements (ERP, PIM, CRM)
- Scaling strategy
On this basis, we define the appropriate architecture:
Playground Configurator.
Sauerland Spielgeräte GmbHFor Sauerland Spielgeräte we developed a web-based 3D product configurator for planning complex play landscapes.
1. Custom Configurator Software
Standalone, API-based systems with full control over:
- Rule set
- Data model
- Performance
- Interfaces
- Scalability
Suitable for complex or long-term strategic solutions.
2. Shop Plugins & Extensions
Bespoke plugins for:
- Shopware
- Shopify
- Headless commerce architectures
Cleanly developed, maintainable, extensible – no quick fixes.
A professionally developed product configurator acts on multiple levels:
- Faster quote creation in B2B
- Higher conversion in e-commerce
- Reduced misconfigurations
- Fewer manual coordination rounds
- Clear data basis for production and logistics
The investment pays off not through the "3D effect" –
but through structured sales and controlled variant logic.
Technical Implementation
Depending on the scenario, we realise:
- Standalone configurator platforms
- Headless architectures with shop integration
- External configurator services via API
- CPQ modules with price and quote logic
- Embedded solutions within existing systems
Desk Configurator.
Sauter GmbHFor the Ikula brand by Sauter GmbH, we created a 3D product configurator with direct integration into a B2B online shop.
Our systems are modularly built and integrate with:
- ERP
- PIM
- CRM
- E-commerce
- Production or logistics systems
Frontend, business logic and interfaces are clearly separated –
for long-term maintainability and extensibility.
FAQ
Yes. In addition to custom enterprise solutions, we also develop bespoke plugins and extensions for shop systems – including connections to ERP, PIM and external services.
A plugin is appropriate when the product logic is manageable and no deep system integration is required.
Architecture instead of compromise solutions
Are you planning a custom 3D product configurator – as a standalone software solution or integrated into Shopware, Shopify or your existing system landscape?
We analyse your product logic, evaluate the appropriate architecture and develop a solution that is technically robust and economically sound.