3D Desk Configurator with Integrated B2B/B2C Online Shop
Initial Situation
With the creation of their own brand, the aim was to:
- strengthen direct sales
- open up new customer segments
- present complex product variants clearly
- digitalise the ordering process. The challenge: Height-adjustable desks consist of numerous combinable components such as worktops, frames, colours, sizes and technical options. Without visual support, configuration is difficult to explain and consultation-intensive.
Objective
The platform should:
- visually present custom desks in real time
- automatically account for technical dependencies
- enable intuitive user guidance without specialist knowledge
- offer a responsive design for all devices
- integrate customer accounts with access to configurations and orders
- ensure hosting, infrastructure and long-term maintainability The focus was a fully digital customer journey – from configuration to order.
Implementation
3D Product Configuration
The configurator enables the visual customisation of all relevant components:
- Desk size
- Surfaces
- Frame variants
- Colours
- Functional options Rendering takes place in real time in the browser. Changes are immediately visualised, so the user always receives a realistic impression of their product.
Rule-Based Product Logic
A defined business logic ensures that only technically valid combinations are selectable. This prevents misconfigurations and secures production processes.
Integrated Online Shop
The shop was custom-built and includes:
- Price calculation depending on the configuration
- Shopping cart and checkout process
- Customer account for managing orders
- Responsive frontend architecture
- Hosting and server infrastructure
- Brand development & digital positioning
Brand Development & Digital Positioning
In parallel with the technical development, the new Ikula brand was digitally positioned. The aim was a clear differentiation in the market for height-adjustable desks through personalisation, direct sales and a modern online presence.
Result and Strategic Classification
The 3D product configurator reduces consultation overhead, increases transparency in the ordering process and enables a precise handover to production. Customers experience the product realistically during the configuration process, which accelerates purchasing decisions. The project demonstrates how industrial series production and individual product configuration can be digitally combined.
Convario develops custom 3D product configurators and e-commerce platforms for companies with highly variable products.The focus lies on:
- Development of individual 3D configurators for furniture and industrial products
- Integration into B2B and B2C online shops
- Rule-based product logic to secure production
- Real-time visualisation in the browser
- Scalable shop architecture When standard shop solutions cannot map complex product logic, custom configurator software creates a clear competitive advantage.
We support you with conception, architecture, 3D visualisation and integration into your production and sales processes.